Our history

SM Cosmetology is a Portuguese cosmetic brand that develops and produces natural cosmetic products with exceptional quality ingredients, sourced locally whenever possible. Our goal is simple: to keep our skin happy and healthy with simple, multifunctional products, produced ethically and responsibly.

Located in the spa city of Caldas da Rainha, it aims to be a distinctive, innovative brand that combines science with environmental concerns.

Its values are based on the following principles:

Knowledge: Study, study, and study! Only knowledge brings enlightenment! This is our philosophy! We seek to combine scientific and ancestral knowledge and contribute to the development and production of new products, adding value for continuous improvement.

Rigor: In the selection of raw materials, the origin of ingredients, the choice of suppliers/partners, manufacturing processes, and the final product.

Simplicity: Our premise: "less is more." We believe in simple and multifunctional products, made with good ingredients that allow for greater efficiency and versatility in use, saving resources without compromising effectiveness.

Transparency: A transparent process is fundamental for the customer relationship. All details of our products are available to the consumer.

The Founder:

I was born in a village in the municipality of Alcobaça, and from an early age, I have been drawn to the benefits of nature for health and well-being. Perhaps this is because I grew up watching my grandmothers and mother use aromatic plants in home remedies every day. In 2008, I discovered that their application extended to the world of cosmetics and I began to study their potential and uses.

My desire to gain more knowledge led me to pursue a graduate program in Cosmetology (2016) at the Faculty of Pharmacy of the University of Lisbon and, later, to earn a Master’s degree in Advanced Cosmetology in 2022, also at FFUL. Acquiring this knowledge was essential to ensuring the scientific rigor behind each product.

I believe in a simple lifestyle and in a daily self-care routine that incorporates ingredients that promote our well-being and help us turn simple gestures into unique experienc

Thank you for being here!

 

Sandra Martins

CEO / Founder

(Degree in Business Management from IPL-Leiria, Postgraduate in Cosmetology, Master's in Advanced Cosmetology from the Faculty of Pharmacy of Lisbon, and Aromatherapist from IPN-Instituto Português de Naturologia)